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Showing posts from November, 2018
Less Ink Article - Reaction
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Reading through the article about a French graphic designer who redesigned famous logos such as those for McDonald's and Starbucks was very enlightening. While the original idea of "Ecobranding" came about from a surprisingly expensive bill, it now serves as a way to not only avoid such expensive costs of creating logos for notable brands, but also as a way to create a better environment by lowering the amount of ink used for these logos. Such logos that we've come to know and love will still be recognizable even with less ink, and I find that this idea may definitely benefit not only businesses, but the environment, too.
What convicts can teach us about branding - Reaction
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Neil Stansfield's scam of buying non-organic supermarket food and repackaging it as his own was not only manipulative, but also very entertaining for those involved. The designs of the packages were specifically made to catch the eye, and indeed they did. They also managed to catch the money of many people who didn't realize it had been a scam the whole time. Even scam artists have a way with quality design.