What convicts can teach us about branding - Reaction

     Neil Stansfield's scam of buying non-organic supermarket food and repackaging it as his own was not only manipulative, but also very entertaining for those involved. The designs of the packages were specifically made to catch the eye, and indeed they did. They also managed to catch the money of many people who didn't realize it had been a scam the whole time. Even scam artists have a way with quality design.