Less Ink Article - Reaction

Reading through the article about a French graphic designer who redesigned famous logos such as those for McDonald's and Starbucks was very enlightening. While the original idea of "Ecobranding" came about from a surprisingly expensive bill, it now serves as a way to not only avoid such expensive costs of creating logos for notable brands, but also as a way to create a better environment by lowering the amount of ink used for these logos. Such logos that we've come to know and love will still be recognizable even with less ink, and I find that this idea may definitely benefit not only businesses, but the environment, too.