Nike article - Reaction

     It's amazing how sending a single letter to a big corporation can pretty much change your life. John Hoke had great design ideas for Nike shoes and took advantage of them. Once he became older, there he was, working with a huge group of designers to make shoes. I find that his tendency to doodle is very helpful for his designs; the more he doodles, the more designs come to mind, and the more interesting concepts for footwear he can create. It's not just his vision either. Because he works with over 1,000 designers, they all share a similar vision. The fact that they can get so creative and have fun thinking up new ideas for Nike shoes is very inspiring. Even something as silly as a shoe that uses 3-D rendered grass to make it feel like you're always walking on grass is a great idea. In the field of design, anything is possible.